Marketing

Marketing

Connecting customers and auto dealers

While the relationship with the customer is important during promotions that generate new-vehicle purchases, it is also important during the after-market period after the customer has purchased a vehicle. A strategic approach that meets the needs of the individual customer is the key to success in after-sales marketing. It is important not only to sell vehicles but to provide proper follow-up after the sales.
Working from an extensive base of knowledge accumulated over many years of experience with this after-sales follow-up, ASWA offers proposals to improve customer loyalty and increase the lifetime value that yields repeated transactions.

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